November 26th: A Research Day

The research day aims to provide breaking research of relevance for all people involved in the innovation of services. Design research has often a very applied focus, so results from this day will be relevant for service providers as well as design practitioners and researchers.

The research day will present peer-reviewed papers that cover both theoretical aspects of Service Design and practical cases that have relevance for innovations in services. We received over 50 abstracts for this day alone, and therefore expect both high quality and relevance for the presented work.

Full programme (details subject to change):

Plenary papers:

Participative, Co-operative, Emancipatory: From participatory design to service design 
Stefan Holmlid, Linköping University

Warts-and-all: The real practice of service design.
Yoko Akama, RMIT University 

Beyond the Experience. In search of an operative paradigm for the industrialisation of services 
Nicola Morelli. Aalborg University.

Bridging the gap between brand strategy and customer experience. The target experience tool 
Simon Clatworthy. Oslo School of Architecture and Design, AHO.


Parallel session 1a: Service Design Thinking, Service Design Leadership and Service Design Management (Large Auditorium)

Exploring Overlaps and Differences in Service Dominant Logic and Design Thinking
Katarina Wetter Edman. University of Gothenburg

Service Design Leadership
Judith Gloppen. Oslo School of Architecture and Design

Managing Stakeholder Involvement in Service Design: Insights from British service designers
Qin Han. University of Dundee


Parallel session 1b: Prototyping and conceptualising services. (Small auditorium)

Exemplars in Service Design
Johan Blomkvist and Stefan Holmlid. Linköping University

Someone Else's Shoes - Using Role-Playing Games in User-Centered Service Design 
Peter Kaario, Kirsikka Vaajakallio (TaiK); Vilma Lehtinen, Vesa Kantola, Kai Kuikkaniemi (HIIT).

Conceptualising services – developing service concepts through AT-ONE 
Christian Tollestrup. University of Aalborg


Parallel session 2a: Visualisation during the Service Design process

Communicating through Visualizations: Service Designers on Visualizing User Research
Fabian Segelström. University of Linköping

Visualtiles - Communication tools for (service) design
Chiara Diana, Elena Pacenti, Roberta Tassi. Domus Academy

Exploring Service Blueprints for Multiple Actors: A Case Study of Car Parking Services
Thomas Wreiner, Ingrid Mårtensson, Olof Arnell, Natalia Gonzalez, Stefan Holmlid, Fabian Segelström. University of Linköping.


Parallel session 2b: Social Engagement and Co-Creation

Co-Designing Sustainable Solutions - Combining Service Design and Change Laboratory
Satu-Mari Korhonen and Juha Kronkvist. UIAH.

‘Love Lewisham’, improving stakeholder satisfaction in local government service: A case study of strategic public sector service innovation
Alison Prendiville. University of the Arts, London.

Clinicians as Service Designers? Reflections on current transformation in the UK health services
Valerie Carr, Daniela Sangiorgi, Monika Büscher, Rachel Cooper, Sabine Junginger. Lancaster University.


Poster presentations

Informal service offer: Peddling
Dilek Akbulut, Gazi University