Experience SNO is made to wake curiosity about Norway as a tourist destination for the Dutch and Russian market in a unique and authentic manner. Experience SNO is based on Norwegian values stated by Innovasjon Norge and Visit Norway and goes further than these by setting the focus on snow and the pure untouched winter landscape. The design of Experience SNO consists of a website, a design manual and a promotion product which bring together Norwegian companies who offers winter activities in one competitive organisation. The SNO chair is the promotion product with the aim of letting people experience snow via furniture by tactile and audible associations. SNO will reach the person that never experienced snow before and the person longing to experience it again by its close imitation of real snow. Norwegian companies produce and distribute the products in order to give the customer a pure Norwegian product and to build a new Norwegian brand.
(3rd year, 6th semester)