Nancy Jack Todd, “For E.J. Schumacher”, The Journal of the New Alchemists, 4, np, 1977 (part of the page) © Photo: Hilde Maingay

Lecture: Caroline Maniaque-Benton (OAT)

PS! Time: 14.15 - 15.00 & 16.00 - 16.30

"Schumacher Before Small is Beautiful in the North American Media and Education​"
Opposing small to big was a recurring theme in the alternative scene. Ernst Schumacher’s collection of essays written in the 1950s and 1960s and published in 1973 under the very successful title, Small is Beautiful: Economics as if people mattered, became part of the shared consciousness of the 1970s. In simple terms Schumacher provided convincing arguments for replacing industrial production with hand labor. In fact, Schumacher’s argument was extremely radical, replacing the emphasis on consumption with a value-based ideology, centered on satisfaction in production. Like the historian and philosopher of technology Lewis Mumford, eager to criticize the modern trend of technology, Schumacher was aware of ​the negative effect of the belief that technological innovation was a synonym of progress. In Small is beautiful, he warned about the loss of local autonomy and quality of life. How were these ideas popularized by the little magazines in the 1960s?​
Caroline Maniaque-Benton is Professor of Art and Architectural History at the University of Normandy, France/School of Architecture. She is the author of French Encounters with the American Counterculture 1960–1980 (Ashgate, 2011), and the editor of the anthology entitled Whole Earth Field Guide (MIT Press, 2016).​
The lecture of Caroline Maniaque-Benton is part of the public lectures Degrowth Histories

Date: 28. September, 2019
Time: 2:15 pm - 4:30 pm

Venue: AHO - A2 - Sverre Fehn Auditorium
Address: Maridalsveien 29, 0175 Oslo

Contact: Degrowth Histories / Dealing with It / Academy / Oslo Architecture Triennale (OAT)