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70 304 Design Management: Innovation and entrepreneurship

Emnenavn på English: 
Design Management: Innovation and entrepreneurship
Studiepoeng: 
6
Emnekode: 
70 304
Studienivå: 
Syklus 2
Undervisningssemester: 
2019 Høst
Eksamenssemester: 
2019 Høst
Undervisningsspråk: 
Engelsk
År: 
2019
Maksimum antall studenter: 
20
Forkunnskapskrav

Passed foundatin level courses (Bachelor) at AHO or equivalent, 180 ECTS.

Om emnet

The topic of this design management course is entrepreneurship and innovation. This year’s theme will be sustainability and circular economy. It will look at how to set up a sustainable business model that both brings value to shareholders and society. In this course the students will be introduced to basic entrepreneurship, design thinking, business and innovation theories and related models. The students will solve specific business challenges in teams and apply their design skills in business development.  

Læringsutbytte

The students will get a basic understanding of commercialisation and how their own ideas and competencies can be used to develop new and sustainable business models. They will get basic business skills, for example the understanding of different types of business models, what sustainability is and how to develop a sustainable business model and business strategy. They will acquire an understanding into what designers and architects can contribute with in business development. The students will gain practical experience and skills through relevant tasks and cross-disciplinary workshops.

 

Praktisk organisering og arbeidsmåter

During the autumn semester the students will have multiple guest lectures which will share insights on topics such as sustainability, circular economy, business modelling, marketing and intellectual property rights (IPR). The students will use insights from the lectures to develop an idea into a sustainable business model. The course culminates in a one-week practical seminar, where the students will collaborate with business and entrepreneurship students outside of Oslo. The seminar will give the design students insight into business and innovation culture, methods, processes and language.

Pensum

Obligatorisk pensum:

Aulet, Bill. 2013. Disciplined Entrepreneurship. New Jersey: Wiley.

Porter, Michael E. and Mark R. Kramer. 2011. Creating Shared Value. Harvard Businesss review. January - February.  2011 Issue.

Retrieved  April 22, 2019, from  https://hbr.org/2011/01/the-big-idea-creating-shared-value

Mulgan, Geoff (2014, January 08). Design in Public and Social Innovation. Nesta. Retrieved  April 22, 2019, from https://media.nesta.org.uk/documents/design_in_public_and_social_innovation.pdf

 

Annet:

Osterwalder, Alexander and Pigneur, Yves. 2010. Business Model Generation: A Handbook for Visionaries, Game Changers and Challengers. London: John Wiley & Sons.

Godin, Seth. 2010. Linchpin: Are You Indispensable? How to Drive Your Career and Create a Remarkable Future, Kindle ed. London: Hachette Digital.

Hestad, Monika, Grønli Anders and Silvia Rigoni. 2016. The Little Booklet on Design thinking: an introductory workshop. London: Brand Valley Publications.

Martin, Roger. 2009. Design of Business: Why Design Thinking is the Next Competitive Advantage. Boston, MA: Harvard Business Press.

McKeown, Max. 2011. The Strategy Book: How to Think and Act Strategically to Deliver Outstanding Results, 1st ed, London: Financial Times/Prentice Hall.

Ries, Eric. 2011. The Lean Startup: How Constant Innovation Creates Radically Successful Businesses. London: Portfolio Penguin.

 

Diverse online:

https://www.un.org/sustainabledevelopment/sustainable-development-goals/

https://www.theexplorer.no/?gclid=CjwKCAjwzPXlBRAjEiwAj_XTETmYOno6VX4sa4...

https://www.forskningsradet.no/no/Utlysning/STUDENT/1254024962484

https://www.ted.com/topics/entrepreneur

https://www.fastcompany.com

https://hbr.org

https://www.dmi.org

http://www.openculture.com/business_free_courses

https://jamesaltucher.com/2015/01/faq-on-how-to-become-an-idea-machine/

https://medium.com/the-writers-room/the-spark-file-8d6e7df7ae58

 

Obligatorisk arbeidskravPåkrevde arbeidskravOppmøte påkrevdKommentar
Oppmøte til undervisning PåkrevdParticipation in class at lectures and discussion seminars, the cross disciplinary workshop and tutoring is obligatory. 80% participation is required in order to pass.
Obligatoriske arbeidskrav:
Obligatorisk arbeidskrav:Oppmøte til undervisning
Påkrevde arbeidskrav:
Oppmøte påkrevd:Påkrevd
Kommentar:Participation in class at lectures and discussion seminars, the cross disciplinary workshop and tutoring is obligatory. 80% participation is required in order to pass.
VurderingsformGrupperingKarakterskalaKommentar
Vurderingsmappe-Bestått / ikke bestått The peer-to-peer presentation, participation and final presentation of the external business project. Active participation in classes and the ability to communicate and reflect on the subject will count.
Vurderinger:
Vurderingsform:Vurderingsmappe
Gruppering:-
Karakterskala:Bestått / ikke bestått
Kommentar: The peer-to-peer presentation, participation and final presentation of the external business project. Active participation in classes and the ability to communicate and reflect on the subject will count.
AktivitetKommentar
Individuell oppgaveløsningStudents are expected to take advantage of the time allotted for self study and to read the given and recommended literature within their chosen or given area of design management.
GruppearbeidStudents are expected to actively participate in classes and workshops and contribute to a professional and constructive cross disciplinary collaboration.
Forventet arbeidsinnsats:
Aktivitet:Individuell oppgaveløsning
Kommentar:Students are expected to take advantage of the time allotted for self study and to read the given and recommended literature within their chosen or given area of design management.
Aktivitet:Gruppearbeid
Kommentar:Students are expected to actively participate in classes and workshops and contribute to a professional and constructive cross disciplinary collaboration.