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Disputas: Mauricy Alves Motta de Filho

Disputas: Mauricy Alves Motta de Filho

Mauricy Alves Motta de Filho forsvarer sin doktoravhandling «Designing for Brand Experience. Operationalizing a Service Dominant Logic Approach to Branding through Service Design» for ph.d.-graden ved AHO torsdag 22. juni 2017. Disputasen vil foregå på engelsk.

Prøveforelesning kl. 10.00. Discuss the implications of service design, in theory and practice, when applied for strategic innovation purposes within an organization.
Disputasen starter kl. 12.00

Sammendrag

Despite the acknowledgment that brand value emerges from the customer’s experiences, little attention has been given to the development of brand-based service interactions. On one hand, service design teams are not equipped with adequate information about the brand experience the brand wants to deliver; on the other hand, branding and marketing teams rarely focus on the development of the interactions through which the customers experience the brand. 
 
This thesis aims to bring Branding and Service Design together, through the Designing for Brand Experience framework. It proposes a brand-informed approach to Service Design, and at the same time, a customer-experience approach to Branding. In this way it provides an important bridge between the two fields of Branding and Service Design, and does this at both the theoretical and practical level. 
 

​Mauricy Motta-Filho

Mauricy Motta-Filho has a M.Sc. in Business from the Federal University of Pernambuco (Brazil), and holds a B.A. in Design from the same institution. His research interest is centred on the intersection between Branding, Service Design and Service Dominant Logic.
 

Veileder

Professor Simon Clatworthy, Institutt for design, AHO, har vært veileder.
 

Bedømmelseskomité

Førsteamanuensis Nicholas Ind, Høyskolen Kristiania, Oslo. Førsteopponent.
Forsker, PhD, Katarina Wetter Edman, Örebro Universitet og Landstinget Sörmland. Andreopponent.
Førsteamanuensis Peter Hemmersam, Institutt for urbanisme og landskap, AHO. Tredje medlem og koordinator 

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Program:

Dato: 22 juni, 2017
Tid: 10:00 - 16:00

Sted: AHO, Auditorium Sverre Fehn A2
Adresse: Maridalsveien 29, 0175 Oslo

Kontakt: Rådgiver Reidun Høydal
E-post: reidun.hoydal@adm.aho.no