The challenges of our time are increasingly complex, housing being one of them. While housing is a basic need closely intertwined with our well-being, it also sits at the centre of strong economic, political and cultural forces. In the homeowner nation of Norway where the housing system was set up to promote homeownership, the meaning of ownership itself has changed since the 80s. Initially conceived as a tool to create stability and welfare, housing now has increasingly come to mean profit and wealth-building.