70 302 Design Mangagement
Credits:
6
Full course name in Norwegian Bokmål:
Design management.
Course code:
70 302
Level of study:
Master
Teaching semester:
2018 Autumn
Assessment semester:
2018 Autumn
Language of instruction:
Norwegian / English
Required prerequisite knowledge
Passed foundation level (BA-level) courses at AHO or equivalent, 180 ECTS
Course content
Design Management gives the students insight into the field of Design Management as a practical and theoretical field, dealing with various issues that arise at the intersection between Design and Management. The course will give a short introduction to the history of Design Management, and then mainly focus upon several dimensions of Design Management and Design Leadership. The course gives the students insight into how they can use designerly approaches to solve new challenges, also in collaboration with other disciplines. The course places design in larger cultural and social setting. Communication around the field is a focused issue
The course gives insight into:
Operational Design Management
Managing the design process and project (from design brief and project management, to coordinating interdisciplinary design teams to meet business goals). Several methods and tools are taught:
Brand management
Branding and Brand Management; the process of developing a new brand (a product or service), from analysis to concept development, to implementation. Management and maintenance of existing brands.
Strategic design management
Using design processes and design thinking for innovation. How can design help an organizations achieve their strategic goals and face future challenges?
Learning outcome
KUNNSKAPER
(Knowledge: Knowledge is the understanding of theories, facts, concepts, principles and procedures within subjects, subject areas and/or occupations.)
After completing the course students shall have knowledge about:
- the relationship between Design and Management.
- theoretical insight to the field of Design Management and how it relates to practical design cases.
- management and business language and approaches to innovation processes
- academic research and how to communicate this to a broader audience.
- new ways of presenting / visualizing theoretical material.
FERDIGHETER
Skills: The ability to use knowledge to solve problems and complete tasks. There are different types of skills – cognitive, practical, creative and communicative.
After completing the course the students shall have the ability to:
- the students will gain practical experience and skills through relevant tasks and cross disciplinary workshops.
- communicate about design to non-designers
GENERELL KOMPETANSE
(General competence: General competence is to be capable of applying knowledge and skills in an independent manner in different situations by demonstrating cooperation skills, responsibility, and the ability to reflect and take a critical approach in education and professional contexts.)
Verbal and visual communication around the field is important. The students will learn to reflect upon and discuss verbally and in writing issues related to Design Management.
Working and learning activities
A series of lectures in part from external lecturers from a broad range of backgrounds related to Design Management. The lectures will be followed by discussion seminars and workshops, as well as cross disciplinary collaboration. A workshop and project with business and entrepreneurship students will give the design students insight into business and innovation culture, methods, processes and language. The students will prepare a “Peer learning” presentation based on lectures / workshop,reading material and their own research.
| Form of assessment | Grouping | Grading scale | Comment |
|---|---|---|---|
| Portfolio assessment (Vurderingsmappe) | - | Pass / fail | Active participation in classes and the ability to communicate and reflect on the subject. The peer-to-peer presentation, participation and final presentation of the external business project. |
| Workload activity | Comment |
|---|---|
| Attendance | 80 % participation in class at lectures and discussion seminars, the cross disciplinary workshop and tutoring is expected in order to pass. If the student misses a class, they are required to hand in a ½ page reflection on the theme that is covered that day. |
| Group work | Students are expected to take advantage of the time allotted for self study and to read the given and recommended literature within their chosen or given area of design management. |