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70 503 Service Design 1
Passed foundation level courses at AHO or relevant and equivalent education (Design related bachelor).
Recommended previous knowledge:
- User centred design methodologies
- Qualitative research and analysis
- Ideation techniques
- Prototyping
- Concept communication
The course has two main sections, both developed by means of projects. The first project is intended to be an applied introduction to the concepts, methods and resources used for the design of services; the second one is a broader project for a partner (private company or public organization), where the students will work as professional Service Design consultants.
The course’s orientation is essentially practical, it builds on the idea that the best way to develop skills is by means of projects and practical experiences, and by exposing the students to different experiences and feedback from multiple observers.
a. Knowledge:
- Be able to describe the difference between products and services and what it means to design a service.
- Understand how to use Service Design methodologies such as AT-ONE and User Centred Design for the development of service design projects.
- Understand how service design can influence a company’s strategy and value creation.
b. Skills:
- Refine the skills of observation, analysis, and creativity that lead to the formulation of relevant and valuable solutions for the user(s) as well as viable and feasible for the service provider.
- Develop the skills to understand how businesses think, and hunt for business opportunities.
- Visualize, communicate, and prototype both the current experience (what is) and the suggested new one (what could be).
- Develop skills to evaluate the proposed solutions and business projects, according to the differential potential in the eyes of the user(s) and service provider.
- Be able to plan and facilitate workshops for project teams.
- Take a proactive and professional role in a team in collaboration with project partners.
c. General competence:
- Gain methodical insight by participating actively in a service design process.
- Promote professional experience in a real organization, strengthening the ability to work in a team with an emphasis on results.
The main teaching will be based upon tutoring sessions in the classroom, AT-ONE Innovation workshops, structured presentations, and discussions with the course participants.
The course also integrates lectures, studio work (groups and individual), and project(s) in collaboration with external partners where the students will form and work as design consultancies.
The course has two main sections, both developed by means of projects:
- First project: An applied introduction to the concepts, methods, and tools used for the design of services.
- Second project: A broader project for a partner (a private company or public organization), where the students will work as professional Service Design consultants.
Being a practice-driven course, the student’s progression through both projects will be presented by means of:
- Group and individual mid-term deliverables and presentations
- Workshops
- Evidencing material
Details regarding the calendar, main events, deliverables, and evaluation criteria will be described and detailed in the brief for each project at the beginning of each section.
| Mandatory coursework | Courseworks required | Presence required | Comment |
|---|---|---|---|
| Presence required | Required |
| Form of assessment | Grouping | Grading scale | Comment |
|---|---|---|---|
| Portfolio assessment (Vurderingsmappe) | - | Pass / fail | Being a practice-driven course, the student’s progression through the course will be assessed by means of: • Evidencing material • Group and individual mid-term deliverables • Presentations • Project reports In each section students will have group and individual deliverables that will receive qualitative assessment to identify their strengths and weaknesses, each project will also have a final presentation that will be assessed in pass and fail by an external sensor and the course leader. The details for each project regarding the deliverables and the evaluation criteria will be described in the brief for each project at the beginning of the section. The students need to pass both sections to pass the course. For those students that fail one of two modules, a portfolio assessment of the whole coursework (this comprises all group and individual deliverables presented by the student during the semester, additionally to the final presentation), will be carried out by the course leader and a second Service Design lecturer from the Institute at the end of the semester to finally decide if the student has reached the desired learning outcomes presented before in this document. |
| Workload activity | Comment |
|---|---|
| Attendance | This is an intensive course and it demands consistent and hard work from the participants. Although the projects are often developed in groups, individual deliverables will be required and are mandatory. Students are required to attend at least 90% of the main course events described in the detailed calendar for each project to pass the course. The course leader will take assistance 15 minutes after the beginning of each session and will inform the students when they are close to failing the course due to attendance. Certified medical absences won't affect the participation, but they need to be informed on time to the course leader and to the Student Administration. |