70 510 Service Design 1: Service design practice
Emnenavn på Norwegian Bokmål:
Service Design 1: Service design practice
Credits:
24
Course code:
70 510
Level of study:
Master
Teaching semester:
2023 Autumn
Assessment semester:
2023 Autumn
Language of instruction:
English
Year:
2023
Maximum number of students:
24
Person in charge
Simon Clatworthy
Required prerequisite knowledge
Passed foundation level (BA-level) courses at AHO or equivalent, 180 ECTS.
Recommended previous knowledge:
- Service design concepts, tools and methods
- User-centred design methodologies
- Qualitative research and analysis
- Visualisation for dissemination
- Ideation techniques
- Prototyping
- Concept communication
Course content
This semester allows Masters level students to further their knowledge of the key competences of service design within projects together with professional partners and in real service design settings. It aims to reflect on the methodologies related to service design in a real context, where projects are intended to be desirable and viable.
Students will hone their skills and practical knowledge of approaches and methods in service design, focusing on the design for front stage experiences whilst engaging with the complexity and challenges of back stage delivery.
Through the course students will work with one or a series of professional partners (private company and/or a public organization), where they will work as professional Service Design consultants. The students will be encouraged to challenge the assumptions of the professional partners in relationship to their (and customers) presumed needs as well as developing critical skills to reframe the design question.
The course’s orientation is essentially practical, it builds on the idea that the best way to develop skills is by means of projects and practical experiences, and by exposing the students to different experiences and feedback from multiple observers, multi-disciplinary actors and project partners.
Other teachers: Alberto Soriano
Learning outcome
KNOWLEDGE
- Understand and appropriate Service Design methodologies relating to User-Centered Design for the development of service design projects.
- Develop a reflective mindset about Service Design, its approach, process, deliverables, possibilities, limitations and implications.
SKILLS
- Refine the skills of observation, analysis, and creativity that lead to the formulation of relevant and valuable solutions for the user(s) as well as viable and feasible for the service provider.
- Develop the skills to understand how businesses and/or public organizations think and are structured, together with reflections on service designs role in working within these structures.
- Visualize, communicate and prototype, both the current experience (what is) and the projected improved one (what could be).
- Develop skills to evaluate the proposed solutions and business projects, according to the differential potential in the eyes of the user(s) and service provider.
- Be able to plan and facilitate workshops for project teams.
- Develop collaborative skills to work with other designers, users, and different stakeholders that enable a proactive and professional role in teams and in collaboration with project partners.
GENERAL COMPETENCE
- Be able to describe the difference between products and services and what it means to design for service.
- Gain methodical insight by actively participating in a service design process.
- Promote professional experience in a real organization, strengthening the ability to work in teams with an emphasis on results.
- Understand how service design can influence a company's strategy and value creation.
- Experience of working with back stage service delivery and understanding the implications of designing in this space toward front end service experience.
Working and learning activities
Work with one or several real-life service design projects developed with a partner (a private company or public organization), where the students will work as professional Service Design consultants.
The main teaching will be based on tutoring sessions at the studio, innovation workshops, structured presentations and discussions within the course participants.
The course also integrates lectures, studio work (groups and individual), and project(s) in collaboration with external partners where the students will form and work as design consultancies.
Being a practice-driven course, the student’s progression through projects will be presented by means of:
- Group and individual mid-term deliverables and presentations
- Visualizations and communication of insights, findings and designed responses
- Workshops
- Evidencing material
Details regarding the calendar, main events, deliverables, and evaluation criteria will be described and detailed in the briefing for each project at the beginning of each section.
Teachers: Simon Clatworthy, Ted Matthews, Mari Suoheimo, Paola Trapani
Curriculum
This is service design doing: Applying service design thinking in the real world’ by Stickdorn, M., Hormess, M. E., Lawrence, A., & Schneider, J.
This is Service Design Methods: A Companion to this is Service Design Doing. by Stickdorn, M., Hormess, M. E., Lawrence, A., & Schneider, J.
An Introduction to Service Design: Designing the Invisible. Laura Penin.
| Form of assessment | Grouping | Grading scale | Comment |
|---|---|---|---|
| Portfolio assessment (Vurderingsmappe) | Individual | Pass / fail | The course will consist of one or several design projects with group and individual deliverables that will receive qualitative assessment to identify strengths and weaknesses. The students will be assessed on the quality of submitted major design projects and presentations throughout the course. The student must submit all assignments in the course to receive final assessment. The student’s progression throughout the course will be assessed by means of: • Evidencing material • Group and individual mid-term deliverables • Presentations • Project reports If a student does not submit these deliverables for whatever reason (medical absences etc), or if the delivery is too weak, he or she can deliver an improved project later in the semester, but must deliver before the final project commences (unless they have obtained an extension from administration). The project will have a final presentation, that will be assessed in pass or fail by an external sensor and the course leader. The details for each project regarding deliverables and evaluation criteria will be described in the brief for each project at the beginning of each module. Note: Whilst group work will be assessed as a whole as to the quality of their deliverables, individuals will be assessed in their contribution to this whole. Students who fail to contribute or show limited contribution or engagement will not pass this course. Therefore, assessment of group dynamics and collaboration will be ongoing throughout the course. |
| Workload activity | Comment |
|---|---|
| Attendance | This is an intensive course and it demands consistent and hard work from the participants. Although the projects are often developed in groups, individual deliverables will also be required during the projects. Students are expected to attend at least 90% of the main course events described in the detailed calendar for each project, in order to be able to pass the course. The course leader will take attendance 15 minutes after the beginning of each session. She/he will inform the students if they are close to failing the course, due to lack of attendance |