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70 515 Industrial Design 3: Industrial Design for Profession
This is a 3. semester master course in industrial design and students must have taken Industrial Design 1 and 2 in order to take this course. Experience with 3D modeling and physical modeling is required.
In the professional design world, designers need to communicate and sell in their projects at all levels. To be valuable for an external partner the material needs to provide reliable information and justification for the presented design solution. In this course we train the students to develop this within their projects.
This course builds on the design skills and methods learnt across the previous Foundation and Master courses. In industrial design for profession, we integrate and push these skills and mindsets to create rich projects. Combined with a deeper understanding of society, businesses and design management, the students develop projects with a high degree of professionality.
At this stage we expect the students to have developed good design skills making them able to reach further with a strong sense of curiosity, experimental outlooks, and independency. The students should be able to utilize their interdisciplinary design expertise strengthen their competence in industrial design. We encourage students to tailor their own personal development as a designer in preparation for their diploma.
The core outcome of the course is to integrate and mature the processes and methods learnt across the Master of Design in the context of professional requirements.
The course is studio based within industrial design where project outcome will be physical products.
Knowledge: By the completion of the course the student shall have knowledge about:
- Obtain an understanding of design management and business models in context of sustainability and be able to influence and tailor their design process accordingly.
- Working with products as Brand carriers, learning how to create brand identity in physical products.
- Insight and understanding of how a school-project differ from real world design projects both in time use, finish and as decision basis, so that the students are in control of their competence in dialogue with professionals.
Learn how to write a debrief, set up a budget and project plan as a contract between client and designer, and train on how to use it in the design process, ensuring the result and profitability.
Skills: By the completion of the course the student shall have the ability to:
- Be trained in designing at speed; material generating and decision-making for increased proceeding in a design process.
- Be able to work with brand identity in products and be trained in translating brand values into physical brand identity.
- Be able to plan and conduct a design process considering sustainability and circularity ensuring future sustainable products.
- Increased skills in presentation and commination of projects through visuals, justification, and presentation technique.
- Develop a mature individual skillset by a higher understanding of and nurturing of personal design areas of interests, skills, competence, and capacity as a preparation for the professional life.
General competence:
By the completion of the course the student shall:
The student should be more confident in their role as future professional designers, having identified their strength as designers, knowing the guidelines forhow to deliver their competences in a professional context. They should be able to position and direct themselves as future designers.
Workshops, lectures, individual and in groups. Peer feedback is a core method in the course.
The course starts with Design4Craft, the industrial design week at AHO.
Excursions related to project topics may be arranged and will be confirmed at semester start.
Curriculum will be presented at the course start.
| Form of assessment | Grouping | Grading scale | Comment |
|---|---|---|---|
| Portfolio assessment (Vurderingsmappe) | Individual | Pass / fail | The course has 2-3 project deliveries. Each project will have a delivery of a physical objects supported with visuals and presentations and/or a reflective text. If a student does not pass any of the introductory modules, an improved delivery can be submitted for new assessment at a given date in due time before the final assessment. All assignments, presentations during the course must be completed and passed before a student can have the final assessment. There will be an external examiner for asessing the final module. Group delivery/assessment may occur in part of the course |
| Workload activity | Comment |
|---|---|
| Attendance | The students are expected to attend lectures and tutoring at AHO and work at their assigned studio space throughout the semester. |