Start semester
70 304 Design Management: Innovation and entrepreneurship
Passed foundatin level courses (Bachelor) at AHO or equivalent, 180 ECTS.
The topic of this design management course is entrepreneurship and innovation. This year’s theme will be sustainability and circular economy. It will look at how to set up a sustainable business model that both brings value to shareholders and society. In this course the students will be introduced to basic entrepreneurship, design thinking, business and innovation theories and related models. The students will solve specific business challenges in teams and apply their design skills in business development.
The students will get a basic understanding of commercialisation and how their own ideas and competencies can be used to develop new and sustainable business models. They will get basic business skills, for example the understanding of different types of business models, what sustainability is and how to develop a sustainable business model and business strategy. They will acquire an understanding into what designers and architects can contribute with in business development. The students will gain practical experience and skills through relevant tasks and cross-disciplinary workshops.
During the autumn semester the students will have multiple guest lectures which will share insights on topics such as sustainability, circular economy, business modelling, marketing and intellectual property rights (IPR). The students will use insights from the lectures to develop an idea into a sustainable business model. The course culminates in a one-week practical seminar, where the students will collaborate with business and entrepreneurship students outside of Oslo. The seminar will give the design students insight into business and innovation culture, methods, processes and language.
Obligatorisk pensum:
Aulet, Bill. 2013. Disciplined Entrepreneurship. New Jersey: Wiley.
Porter, Michael E. and Mark R. Kramer. 2011. Creating Shared Value. Harvard Businesss review. January - February. 2011 Issue.
Retrieved April 22, 2019, from https://hbr.org/2011/01/the-big-idea-creating-shared-value
Mulgan, Geoff (2014, January 08). Design in Public and Social Innovation. Nesta. Retrieved April 22, 2019, from https://media.nesta.org.uk/documents/design_in_public_and_social_innovation.pdf
Annet:
Osterwalder, Alexander and Pigneur, Yves. 2010. Business Model Generation: A Handbook for Visionaries, Game Changers and Challengers. London: John Wiley & Sons.
Godin, Seth. 2010. Linchpin: Are You Indispensable? How to Drive Your Career and Create a Remarkable Future, Kindle ed. London: Hachette Digital.
Hestad, Monika, Grønli Anders and Silvia Rigoni. 2016. The Little Booklet on Design thinking: an introductory workshop. London: Brand Valley Publications.
Martin, Roger. 2009. Design of Business: Why Design Thinking is the Next Competitive Advantage. Boston, MA: Harvard Business Press.
McKeown, Max. 2011. The Strategy Book: How to Think and Act Strategically to Deliver Outstanding Results, 1st ed, London: Financial Times/Prentice Hall.
Ries, Eric. 2011. The Lean Startup: How Constant Innovation Creates Radically Successful Businesses. London: Portfolio Penguin.
Diverse online:
https://www.un.org/sustainabledevelopment/sustainable-development-goals/
https://www.theexplorer.no/?gclid=CjwKCAjwzPXlBRAjEiwAj_XTETmYOno6VX4sa4...
https://www.forskningsradet.no/no/Utlysning/STUDENT/1254024962484
https://www.ted.com/topics/entrepreneur
http://www.openculture.com/business_free_courses
https://jamesaltucher.com/2015/01/faq-on-how-to-become-an-idea-machine/
https://medium.com/the-writers-room/the-spark-file-8d6e7df7ae58
| Mandatory coursework | Courseworks required | Presence required | Comment |
|---|---|---|---|
| Presence required | Required | Participation in class at lectures and discussion seminars, the cross disciplinary workshop and tutoring is obligatory. 80% participation is required in order to pass. |
| Form of assessment | Grouping | Grading scale | Comment |
|---|---|---|---|
| Portfolio assessment (Vurderingsmappe) | - | Pass / fail | The peer-to-peer presentation, participation and final presentation of the external business project. Active participation in classes and the ability to communicate and reflect on the subject will count. |
| Workload activity | Comment |
|---|---|
| Individual problem solving | Students are expected to take advantage of the time allotted for self study and to read the given and recommended literature within their chosen or given area of design management. |
| Group work | Students are expected to actively participate in classes and workshops and contribute to a professional and constructive cross disciplinary collaboration. |