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Aquavit – Designing a new experience for Norwegian aquavit

Miriam Strandquist

Diploma project

Service design
Autumn 2016
Institute of Design

Natalia Lucia Agudelo Alvarez
Anne Mellbye
Kristoffer Leivestad Olsen
How can the traditional spirit aquavit become more interesting to young adults in Norway? The aim of this diploma was to explore a new experience focusing on the enjoyment
and social aspect of aquavit, additionally on aquavit as a culture carrier.
The diploma is carried out in collaboration with Arcus, the world’s largest producer of aquavit. Private consumers in ages 25–35 is a market which Arcus would like to reach. The target group’s relationship to aquavit is commonly a sip at Christmas, finding it too strong.

A service design process resulted in a toolkit named DEL, meaning not just share – the name gives life to all
the principles my project wishes to utilize. The toolkit helps facilitate a shared social and enjoyable experience, with aquavit cocktails at a vorspiel (informal pre-party).

 



Miriam Strandquist  |  miriam.strandquist@gmail.com  |  +47 92 29 34 73