Diplomprosjekt
Tjenestedesign
Høst 2016
Institutt for design
How can the traditional spirit aquavit become more interesting to young adults in Norway? The aim of this diploma was to explore a new experience focusing on the enjoyment
and social aspect of aquavit, additionally on aquavit as a culture carrier.
and social aspect of aquavit, additionally on aquavit as a culture carrier.
The diploma is carried out in collaboration with Arcus, the world’s largest producer of aquavit. Private consumers in ages 25–35 is a market which Arcus would like to reach. The target group’s relationship to aquavit is commonly a sip at Christmas, finding it too strong.
A service design process resulted in a toolkit named DEL, meaning not just share – the name gives life to all
the principles my project wishes to utilize. The toolkit helps facilitate a shared social and enjoyable experience, with aquavit cocktails at a vorspiel (informal pre-party).
Miriam Strandquist | miriam.strandquist@gmail.com | +47 92 29 34 73
A service design process resulted in a toolkit named DEL, meaning not just share – the name gives life to all
the principles my project wishes to utilize. The toolkit helps facilitate a shared social and enjoyable experience, with aquavit cocktails at a vorspiel (informal pre-party).
Miriam Strandquist | miriam.strandquist@gmail.com | +47 92 29 34 73
