Diploma project
Autumn 2024
Institute of Design
PMDD (premenstrual dysphoric disorder) affects about 5.5% of women of reproductive age, causing severe symptoms such as anxiety, irritability, and depression that disrupt daily life and strain relationships. Despite its significant impact, myths and stigma surrounding menstruation often leave those affected feeling misunderstood and unaware of the support available.
For many, self-tracking is a crucial first step in seeking help. Using a user-centered approach, I have explored opportunities to support women living with PMDD.
One such solution is Bodycast, a conversational AI-driven service that makes self-tracking more intuitive and empowering. By transforming tracked data into an interactive audio experience, Bodycast enables users to uncover meaningful patterns, fostering self-awareness and understanding. Additional features, including mood tracking via earbuds and tools for partner support, ensure a holistic and inclusive approach to care.
Bodycast aspires to be more than a tool—it is a source of empowerment, helping women navigate PMDD with confidence and support.
Alexandra Gjerlaugsen / alexandragje.studio@gmail.com
