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User Generated Insurance – Using artificial intelligence to empower users and boost innovation

Oda Sortland

Diploma project

Interaction designService design
Autumn 2016
Institute of Design

Mosse Sjaastad
Berit Lindquister
Alexander Lie, SpareBank 1
Joachim Svela, SpareBank 1
This project was concerned with creating an insurance concept for a future scenario. The goal was to come up with a service that could change the insurance business as we know it, if it was successfully implemented.
I researched trends, talked to potential users and got valuable insight into the insurance business from my project partner, SpareBank 1. 

The final concept is a Google platform enabling users to make insurance offerings. A constantly learning program uses a vast amount of data to help create the insurance terms and calculate prices. A myriad of new insurance offerings emerges fast. Most are tailored to a specific user group’s need. End users see all their insurance policies at the platform, where smart software gives them individual advices on their insurance situation. 

 


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