Going to the theater has a strong ritual. You enter the building, often nicely dressed. You hang off your coat and collect your ticket. If you are with someone, you mingle and smalltalk in the foyer before it is time to enter the hall. There is often a walk towards it, and it often involves a staircase. It is clear where you are suppose to go. When entering the hall, you find your row and then your seat.
And then you wait.
And then you wait.