Information and processes
Any change in building practice will be implemented through specifiers (architects and engineers) as well as the contractors that construct the buildings. Accordingly, it is critical to have an in-depth understanding of their knowledge and perceptions of wood as a building material. This subsection of the WBB research has looked at how timber knowledge is transferred through design and buildings processes, value chains and marketing.
Involved partners: NMBU, AHO
Building material preferences with a focus on wood in urban housing: Durability and environmental impacts
by Olav Høibø, Eric Hansen,Erlend Nybakk
In Canadian Journal of Forest Research 2015 ;Volum 45.(11) p.1617-1627
Consumer preferences - population groups
Studies that reveal consumer preferences are relevant for the market and the manufacturers. Market research methodology contributes to a better understanding of the culture and the priorities in the groups involved. Groups involved in the study will be immigrants that must be accommodated in the growing Norwegian cities and a control group of random Oslo citizens. The idea is to study what kind of houses the two groups prefers, regarding size, use of different materials such as wood, and price levels. Further, consumer perception on different wood design elements will be studied together with consumer preference studies.
Involved partners: NMBU, AHO
Key research:
Consumer preferences - materials
As societies urbanize, a growing proportion of the global population and an increasing number of housing units will be needed in urban areas. High-rise buildings and environmentally friendly, renewable materials must play important roles in sustainable urban development. To achieve this, it is imperative that policy makers, planners, architects, and construction companies understand consumer preferences. We use data from urban dwellers in the Oslo region of Norway to develop an understanding of material preferences in relation to environmental attitudes and knowledge about wood.
Building material preferences with a focus on wood in urban housing: Durability and environmental impacts
by Olav Høibø, Eric Hansen,Erlend Nybakk
In Canadian Journal of Forest Research 2015 ;Volum 45.(11) p.1617-1627
Consumer preferences - population groups
Studies that reveal consumer preferences are relevant for the market and the manufacturers. Market research methodology contributes to a better understanding of the culture and the priorities in the groups involved. Groups involved in the study will be immigrants that must be accommodated in the growing Norwegian cities and a control group of random Oslo citizens. The idea is to study what kind of houses the two groups prefers, regarding size, use of different materials such as wood, and price levels. Further, consumer perception on different wood design elements will be studied together with consumer preference studies.