Design management gives the students an insight into the field of design management as a practical and theoretical field dealing with various issues that arise at the intersection between design and management. The course will give a short introduction to the history of design management and then mainly focus upon several dimensions of design management and design leadership. The Course gives the students insight into how they can use a designerly approach to solve new challenges, also in collaboration with other disciplines. The course places design in larger cultural and social setting. Communication around the field is focused upon.

The course gives insight into:

Operational design management 

Managing the design process and project (from design brief and project management, to coordinating interdisciplinary design teams to meet business goals). Here several methods and tools are taught.

Brand management 

Branding and brand management; the process of developing a new brand (a product or service), from analysis to concept development, to implementation. Management and maintenance of existing brands.

Strategic design management
Using design processes and design thinking for innovation. How can design help an organizations achieve their strategic goals and face future challenges?.