The course is made up of lectures, cases and discussions with a broad variety of case owners from the public sector, and from designers and others working within the public sector. Follow the Moodle for the course for dates and details.

There will also be individual and group tasks+ reading between lectures + reflecting through writing and visualising.

During the course week, you will get the chance to design and evidence branding artefacts for a public service offering.

A typical Tuesday:

Most Tuesdays we will have a guest lecture from an expert about design and public service.

After the presentation, you will get a chance to discuss the theme of the course with the guest. We expect you to use your knowledge of branding to move the discussion with the guest onto the theme of brand and public service.

Then, there will be a break, and time for you to reflect about what it means (most likely lunch break).

After that, a follow up session, to discuss together what we learned about design and public service, and branding and public service. Two of you will act as facilitators for this session, and you will have time to plan how to facilitate the discussion, in advance. You are free to choose how to facilitate and document the discussion - this is your chance to practice your skills.

You then have time to update your notes and blog for the week. It is compulsory that all of you have notes and a blog that is updated each week. This forms part of your coursework.

Your blog (and notebook)

You are each expected to reflect through a blog and through a physical notebook. You are to keep this updated each week with your thoughts, reflections and questions. A combination of visualisations and written reflection is preferred, but you are free to choose how you do this.