Diplomprosjekt
Vår 2020
Institutt for design
Norwegian real estate industry is at its mature stage with well-developed law and regulations. Norway has the highest rate of home ownership compared to other countries in the Europe area. From our initial research, we see an imbalanced power dynamic in the buying process which makes buyers feel passive and powerless. If home buyers feel powerless and being pushed to make purchase decisions under stress, it is unlikely the decision would be rational and informed, and buyers are at risk of making the purchase that they would feel remorse about it later. We believe the current situation has to be changed and ideally the home buying system should consider the benefits and rights of both buying and selling sides. Our project goal is ‘by developing services that would support home buyers in their journey to home ownership, in hope to disrupt the existing power dynamic in the residential home buying system.’ We are proposing a new independent service -Husro, a home buying help service portal offering information, tools and services tailored towards home buyers’ needs. Our main service offerings including:
1. Husro Self-starter: A service portal gathers all scattered home buying content written by trusted actors on one platform, and ‘home buying tools’ that buyers can use for guiding themselves in home buying journey, thus better plan out their buying journey to be more prepared and confident in the buying process.
2. Husro Consultation: A service request portal helps home buyers identify their needs, so that we could bridge them with home buying consultation service providers.
Furthermore, we are proposing an awareness campaign in the near future scenario, aiming to shift the general thinking of the imbalanced power dynamic, together with a petition platform for home buyers to gather and express demand on radical change.
Xinglin Gao & Elena Wong
1. Husro Self-starter: A service portal gathers all scattered home buying content written by trusted actors on one platform, and ‘home buying tools’ that buyers can use for guiding themselves in home buying journey, thus better plan out their buying journey to be more prepared and confident in the buying process.
2. Husro Consultation: A service request portal helps home buyers identify their needs, so that we could bridge them with home buying consultation service providers.
Furthermore, we are proposing an awareness campaign in the near future scenario, aiming to shift the general thinking of the imbalanced power dynamic, together with a petition platform for home buyers to gather and express demand on radical change.
Xinglin Gao & Elena Wong
